For International Women’s Rights Day, PlusOne commissioned me to create a bold and dynamic visual identity, celebrating this year’s theme for women’s rights: Accelerate Action.




 

Here is the first key visual I had sent to Plusone for its March 8 campaign: a woman using all her strength 💪 to open a mouth and release speech 💬 about intimate health.
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This mouth then transformed into a female symbol, giving birth to an animation and later to impactful stickers.